So Your Deadline Is Slipping
Why do deadlines keep slipping?
From the field
Writing
What to build, what to stop, and how to tell if the work is paying off.
These essays connect product decisions to revenue, customer value, and the cost of getting priorities wrong. Start with the three pieces below, or browse the latest writing.
Latest writing
One Line, 25M Revenue
How much could one line of code cost? Turns out, millions.
You're holding AI wrong
AI can be used to productive ends. But at the same time, I see most organizations using AI for output instead of results.
The Release Tax
Your release process is table stakes. But doing it wrong may have a larger cost than you realize.
3 Side Hustles In a Trench Coat
Why combining businesses and adding product lines deserves a closer look at how the pieces fit together.
Bigger is not Better
A look at the tradeoffs of growing a company, and why bigger does not automatically mean better.
Your Product Threatens Your Product
How product-market fit, customer concentration, and product debt create difficult decisions for a growing software business.
Ship to Burn
Separate work that answers a customer question, work that earns revenue, and work that consumes effort without creating value.
Straight-Jackets and Exoskeletons
How trust, accountability, and transparency can help an organization give people agency instead of restricting it.
Scissors, Glue, and AI
Hunter's account of replacing a paper-based workflow with software, and what it taught him about useful technology.