Cowboys, Frontiersmen, Settlers, Townspeople, Cityfolk
How the people and working habits a company needs change from its first build through product-market fit and growth.
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Leadership
Local Maxima
How optimizing for an individual or a team can get in the way of better results for customers and the business.
About Weirdness Budgets
How to decide where a company needs innovation and where boring, familiar choices leave more room for the work that matters.
On Slop: April 2026
What makes AI-generated content unhelpful, what it costs the sender and reader, and examples of the problem.
Why Core Values?
Why core values matter to the way a company makes decisions, hires people, and works together.
Go Out and Build
A practical argument for building, getting feedback, and trying again instead of waiting for a perfect plan.
Our Culture & Engineering Integration
Why engineering needs contact with customers, sales, and the rest of the business to make useful product decisions.